![]() ![]() In fact, it’s what Eric Reis outlines in his book, The Lean Startup.Īnother great example of this is Sara Blakey, the founder of Spanx. I’ve seen this process of create, test, improve and create play out over and over again in the entrepreneurial world. ![]() “They require that you share your ideas with others so you can use their feedback to create something even better.” How To Apply This Idea To Your Work In reality, the best creative ideas - whether in business or the arts - come from a collective effort,” he said. “So many of us fall into this trap of believing that creativity is a purely individual process that happens behind closed doors. I was curious to ask Tom John Or-Paz, founder of LightArt, since his work touches both art and business. That’s the same cycle for creating successful businesses. He used crowds at The White House and college campuses as his “focus groups.” He used their feedback to turn his song into a mixtape and ultimately a full-blown musical. ![]() Unlike many entrepreneurs who don’t tell a soul about their ideas until launch, Lin tinkered on his idea in public. You might read that story and think, “Well, that’s great for Lin-Manuel Miranda, but what does that have to do with me as an entrepreneur?” Let’s look at Miranda’s process from a different perspective … With all of this buildup, it was no surprise that Hamilton sold out for months and smashed award records when it released - or that Lin-Manuel was invited back to the White House to perform the musical a few years later. ![]()
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